The monthly statistics for the number of active users on Facebook is approximately 2.98 billion. Facebook, the largest social media platform, is used for personal and business profiles. 

It can be overwhelming managing different Facebook accounts. So, how do you ensure that everything runs successfully? The simple answer to this question is using a Facebook business manager. 

Do you need help with a Facebook business manager? Lucky for you because we are here to help. We got you all sorted! So, what’s in it for you from this guide?

We have a comprehensive step-by-step guide on using Facebook’s business manager. Without further ado, let’s quickly begin!

As a social media manager, you must have used Facebook business manager at some point to manage a client’s or personal business. Facebook users keep growing worldwide.

The monthly statistics for the number of active users on Facebook is approximately 2.98 billion. Facebook, the largest social media platform, is used for personal and business profiles. 

It can be overwhelming managing different Facebook accounts. So, how do you ensure that everything runs successfully? The simple answer to this question is using a Facebook business manager. 

Do you need help with a Facebook business manager? Lucky for you because we are here to help. We got you all sorted! So, what’s in it for you from this guide?

We have a comprehensive step-by-step guide on using Facebook’s business manager. Without further ado, let’s quickly begin!

What is a Facebook Business Manager?

Before we get started with the definition, here’s a screenshot of the Facebook business manager tool. 

From these three words, pretty sure you’re already familiar with Facebook. Can you already tell the terms business and manager?  

In its definition, a Facebook business manager is a central dashboard where you can manage ad accounts, Instagram profiles, business tools, and assets. 

You can also share access rights with your team members based on their roles. Your next question is probably – who uses Facebook business manager?

Whether you are an agency or business, you can use the Facebook business manager. If you’re an agency, you can use it to manage multiple pages for various Facebook profiles.  

Facebook Manager Pricing

Don’t be stressed out about the subscription fee to the Facebook business manager. It is free to create an account. A sigh of relief right there!

However, you will have to include payment options for advertising. That is for Instagram and Facebook ads. We’ll look at the account creation process later in this guide.

Why Should You Use Facebook Business Manager?

Have you used Facebook for Business before? Are you wondering why you need to use it? Here are the reasons why.

1. Controlled Access

As an agency, for instance, you can share access rights with your team members or clients. It is easier to manage different businesses from a central dashboard. 

2. It gives you privacy.

The Facebook business manager helps to separate your personal profile from the business account. This way, even if you have to share access with your team members, they will not view your private page. 

3. Track performance

When you’re managing businesses online, you need to know if they return the expected results. The Facebook business manager helps to keep track of the performance of the ads and pages.

4. Security

Control what your team members can view and what they shouldn’t. For instance, you can control how your team can access the pages without sharing the login credentials.

5. Manage ad campaigns

Businesses and individual profiles are running ads on Facebook. Although you can still run ads from the Facebook profile, the Facebook business manager helps you create different audiences. 

Besides, you can pause non-performing ads. The Facebook business manager has more features that make it easy to manage Facebook profiles.

6. Simple to use

A Facebook business manager is simple to use. It helps you organize your Facebook profiles, market, and advertise. In case of any issues, you can always get support from Facebook. 

Setting Up A Facebook Business Manager

Creating a Facebook business manager account is very easy. By now, you already have an overview of how it works. Our step-by-step guide takes you through how to create an account, add users, and add an account. What you need is the facebook business manager login credentials.

Step 1: Create Facebook business manager account

Assuming you’ve not created your account yet, let’s begin by clicking on business.facebook.com. From the two buttons on the top-right, click on create account. But, make sure that you’re logged in to Facebook first. 

From the popup that appears, enter the correct credentials in each field. That is your business name, name, and email. Once you’re satisfied with the information, click submit.

Next, add more details about your business like, website, address, and country. After you’ve successfully entered the information, click on the submit button.

Next, confirm your email. With that, you will have created a Facebook business manager account.

Step 2: Add Facebook pages

Click on the settings tab to add the Facebook page or multiple pages that you’re currently managing. Next, click go to business settings. On the left side menu, select the pages tab.

There are three ways to go about it. First, if you’re an agency and you do not have access to your client’s page, click the drop-down arrow to select request access to a page. 

Otherwise, you can create a new one or add a page. After adding a page successfully, you can view posts, insights, post engagement, and performance. 

Step 3: Add an Ad account

Ads are a paid method of advertising a business. They help to market a business to your target audience. Hence, you will have to link your ad account to the Facebook business manager. 

From the settings tab, click on the ad account. You can create a new ad account or request access to an existing ad account. The reason why you need an ad account is for advertising. 

Step 4: Add an Instagram account 

If you have an Instagram account, you can connect it to your Facebook business manager. On the left-hand menu on settings, click on Instagram accounts. 

Click on add to get started. Next, click connect your Instagram account, then enter your Instagram credentials. 

Step 5: Add Users 

As an agency or business, you can invite your employees or team members to work with you. From the business manager settings, click on users. 

On the people’s tab, click add. From the popup that appears, add the email address of the users to add and assign a business role. Besides, you can also invite partners or system users to work with you. 

With a Partner, you can share your assets with them or request assets from them. On the Partners tab, click add on either option that you select.

Your partner needs to have an active business manager ID to access your assets. 

How To Add Assets

In Facebook Business manager, you will come across the term assets. Assets are like Facebook pages, Pixels, ad accounts, app, and Instagram accounts.

There are three ways of adding assets – creating a new one, using existing assets, or requesting access. The purpose of including your business assets in your business is to have more control and grow your business. 

Whether you have a personal business or multiple business profiles, a Facebook business manager makes it easy to manage your business from a central platform. 

It gives you more features besides adding an ad account, users, and Instagram account. Let’s look at how to add the various assets.

1. Business Facebook ads manager.

Facebook ads manager is a dashboard for advertisers to run and monitor ads. Advertising is a strategy that businesses use to create awareness and convert more customers. 

To get started, go to business settings and click ad account. You may need to set up your billing method first before. If you’re managing multiple businesses, you can also assign people from this section. 

Once you have successfully set up your ad account, you can now advertise from the Facebook business manager. 

2. Facebook pixel

You need a Facebook pixel to monitor the performance of your marketing strategy. From settings, click on data sources, then select pixels.

Creating a Pixel is easy. Click on add to get started. Enter the name of the Pixel and your website URL. However, the website URL is optional. 

How To Create A Facebook Audience

With the Facebook business manager account, you can advertise and market your business without exiting the dashboard. To create ads, you need to select an appropriate audience. 

You can use a lookalike, custom audience, or saved audience. To create an audience, click on the menu tab, then select audiences. Let’s have a detailed look at three types of audiences. 

1. Lookalike audience

As the name suggests, a lookalike audience is comparable to your existing audience. You use this audience type when you’re advertising through ads. 

If you do not have a lookalike audience already, you will have to create it from the existing audience. From the audience, click on create a lookalike audience. 

Select the audience to create from and include the audience size and location. Once you’re done, click create audience. 

2. Custom Audience

A custom audience is more specific. You create this audience from people who have interacted with your business, clicked on your ads, website, or Facebook page. 

For instance, potential customers check your Instagram page or eCommerce website but do not take action. Having a custom audience helps to convert such clients. 

Here’s how to go about it. From the audience tab, click create a custom audience. You have different options to create a custom audience. You can select from the website traffic, app activity, customer file, and engagement. 

Do you have subscribers from your email list that you want to use? Select the customer file to get started. Select an option that works for you and proceed with the instructions. 

However, if you select website traffic, you will need to install a Facebook pixel. Once you’re done selecting an option that works for you, click create audience. You can use the custom audience to create a lookalike audience. 

3. Saved Audience

A saved audience is simple to create. Before you use one, you have to make inclusions and exclusions. For instance, it can be due to demographics, age, or gender. 

Again, from the Audience tab, click on create a saved audience. What you need to create this type of audience is the audience name, location, and age. 

You can exclude people in a specific location or generate it from a lookalike or custom audience. Once you’ve set up the necessary information that you need, you can click on create audience.

Audience targeting is a success factor in your ads. Therefore, when you run ads, make sure that you select the right audience type from the saved, custom, and lookalike audiences. 

Who Should Use A Facebook Business Manager

Anyone running a business is free to have a Facebook business manager. If you have a small business, you do not necessarily need to have it. 

For instance, you’re selling beauty products, and you do not have a physical store. You’re only marketing on the Facebook and Instagram social media platforms. You can run ads from your pages and manage postings without having a Facebook business account.

But if you’re an agency or a marketer who’s managing several businesses, you definitely need a Facebook business manager. For instance, you can share access rights with members to manage postings, ads, and assets. 

Managing a team can be difficult and time-consuming. To counter this, you need a Facebook business manager. Check out the reasons why:

1. To manage ad accounts. Also, it is easier to check the performance of the ads without having to log out and log in to view various business accounts.
2. To control access to the different business profiles. For instance, you can assign team members specific accounts to manage. That is, create posts and run ads. 
3. When running a business, you want to have a separate account different from your personal page. 
4. To have control and monitor assets from a central dashboard. For example, the apps, Facebook pages, Instagram, Whatsapp, Pixels, and ad accounts. 

Final Verdict

For a beginner, it may seem daunting to use a Facebook business manager. But, it’s easy to use when you have the necessary information. Over 200 million businesses are running businesses on Facebook. 

Using the Facebook business manager makes it easy to manage, advertise and market businesses. The advantages of using it are security, ease of use, and it’s free. 

Also, you can easily switch to a Facebook business manager. If you need help to start using it, our guide takes you through everything you need to know. It is easy to follow for users with no prior experience in using it. 

Instagram is a fast-growing social media platform with over one billion active users. The figure is expected to rise by 2023 to almost 1.2 billion users. Instagram has now become a source of revenue for most users.

With an Instagram account, you can start making money at home. If you’re not sure how to monetize Instagram, we have simple ideas to help you get started on how to make money on Instagram. 

So, let’s get started!

How To Make Money On Instagram The Best Way In 2021

In a day, 500 million people use Instagram stories while 130 million users view shoppable posts on the platform. While on the same statistics, 0.96% of the average engagement rate is from a post from an Instagram business account.

With such traffic and engagement from Instagram, you can monetize your account in various ways. But, you have to start by identifying a niche. Some of the best performing niches on Instagram are beauty, travel, fitness, etc.

As a business, it’s important to keep up with the changes on the platform. You can advertise products and services on reels, IGTV, stories, organic posts, paid promotions, and shoppable posts.

To get the best out of the platform, avoid buying Instagram followers. The drawback of buying followers is that you may end up not making money from your page.

With that in mind, let’s have a look at ways of how to make money on Instagram.

1. Run an online store

With the disruption of businesses by the Covid 19 pandemic, the online platform has become a source of income for individuals and brands.

How often do you come across a brand’s ad on your feed? Since most people search for products and services online, the only option is to market online. So, how do you handle this?

Identify a niche

To earn income on Instagram, it is not a must for you to partner with other brands. What you need to start is to identify a niche. Is it fashion, apparel, consulting, or fitness? 

Having a niche helps you come up with business and marketing goals. Working in an area that you have skills and expertise sets you up for success on the platform. 

Create a business profile On Instagram

An Instagram business profile has more advantages as compared to a personal account. First, you can access insights on the performance of your posts. 

Second, it builds trust and targets followers who are likely to be interested in your posts. It also makes it easy for followers to tag, share and refer potential friends. Make sure you set up the bio information about your online store and start posting. 

Build your follower list

To attract more followers, make sure that you post more often. Also, include relevant and trending hashtags to attract more followers. You can use online tools to help you manage your online store and identify hashtags to use.

Promote your business page by advertising on your personal page. With time, you’ll start attracting more followers who will have an interest in your products. 

2. Become an affiliate

Don’t get lost between an affiliate marketer and an influencer. An affiliate is concerned about making a sale. In return, you get to earn a commission. On the other hand, an influencer is more about creating awareness. 

With Instagram affiliate marketing, you either promote a link or promo code on your page. For instance, a transport agency has an offer for the riders. 

As an affiliate marketer, the transport agency gives you a promo code for anyone who comes across your post. Once there’s a conversion or successful riders, you earn the agreed commission. 

One of the advantages of affiliate marketing is that you do not need to have the product/service. The brand that you’re partnering with gives you the promo code or link to keep track of sales coming from you. 

However, it is not that easy. To attract customers, you must put in the extra effort. For instance, offer more information about the product or service, reasons for using it, the benefits, and any other information that will attract your target audience. 

To get started with affiliate marketing, you can reach out to merchants on online marketplaces like Clickbank, Amazon associates, and Rewardstyles.

3. Collaborate with other brands on sponsored content

You may be wondering, how many followers do I need to become an influencer? How much money does an Instagram influencer make? 

An influencer is an individual who helps in creating awareness about something. It can be a product, place, service, destination, or beauty. 

To be an Instagram influencer, you must know who your target audience is. By being an influencer, you can easily fit in any brand, provided you have the following. Also, the audience needs to build trust with you.

With an online presence, brands are likely to contact you for sponsored posts. You can also reach out to brands within your niche to work with them. 

You make money from the sponsored posts. As an influencer, post regularly to attract followers to your page. To grow as an Instagram influencer, identify a profitable niche and increase your engagement.  

Instagram influencers have various categories. You can either be a micro-influencer, middle-tier, or top-tier influencer. As a beginner, you may consider starting as a micro-influencer and partner with upcoming brands.

4. Become a brand ambassador

Top brands partner with top-tier or middle-tier influencers to become brand ambassadors. The advantage of having an ambassador is to benefit from regular posts and conversion. 

In case you’re not aware of it, an ambassador is someone who promotes a brand by attracting traffic, creating awareness, and generating a conversion. 

For instance, a tour agency hires a brand ambassador or influencer to create awareness and drive sales. The brand sponsors a trip for the ambassador, who markets a destination, services, or rates for the tour agency. 

As the ambassador, you come up with a schedule on how to market a brand. In addition, big brands can send products for marketing. 

Ambassadors have to sign contracts with the businesses. For you to make money, you need thousands of followers. It is a legit way of making money from $40,000 a year.

To grow as a brand ambassador, start by identifying a niche. However, if you’re comfortable working with multiple brands, make sure that it aligns with your viewpoints.

You cannot promote a product which you have a varying opinion. For example, being a brand ambassador for a beauty agency, yet the products you’re marketing harm your skin. 

5. Sell personal products

With so many DIY ideas, you can make different products and sell them on Instagram. Besides the handmade products, you can also sell other items like beauty products, baby clothes, shoes, etc.

To start selling on Instagram, you do not need thousands of followers. It’s not a must for you to be a celebrity or influencer. Making money requires you to be engaging and post high-quality images of the products selling.

To attract high engagement, market the products on Instagram stories and tag people. You can also save the Instagram stories on highlights for people to scroll and view later. 

With the rise in eCommerce websites, you can create a website on Shopify and promote it on Instagram. To get started, identify a profitable business and market it on Instagram. From your audience, you’re likely to attract leads who you can convert into customers.

6. Sell digital products

Selling digital products on Instagram has become very popular. Online products are broad, and it’s about selling anything. It can be an online course, ebook, graphic design image, art, etc.

Instagram is a social platform that is helping businesses scale up and drive conversion. With the rise in print-on-demand, a graphic designer can create various designs and post them on Instagram.

Interested people will buy the designs to print them on clothes or create picture frames. The Instagram business account comes with various features to help brands reach out to potential customers. 

Some of the features are the shop button, analytics, shoppable tags, and product tags. The features help businesses to attract buyers and monitor traffic to the business page.

To reach a wider audience, consider running ads, partnering with influencers, or use trending hashtags.

7. Sell visual content 

Are you looking for ways on how to make money on Instagram using visual content? As a graphic designer, create appealing visuals that attract brands to use for marketing.

For example, manipulation is about creating visuals by combining several images to tell a story. As such, brands can partner with designers to market and sell products.

Human beings are visual. Images on Instagram get 23% more engagement than on Facebook. Hence, businesses that use images have the potential to generate more leads from the platform.

With the rise of UGC, user-generated content, businesses can partner with various people to create content on their behalf in return for mention and other benefits.

For instance, a photographer posts an organic post and tags a specific brand. In return, the brand reposts the image and mentions the photographer. 

8. Begin dropshipping

Dropshipping is another lucrative job online. It involves selling products without the need of having a physical shop. You can design a website with Honey App on Shopify, which does not require you to have web design skills.

Later, you can market the eCommerce website on Instagram. With the rise in online platforms, most sales begin online. That is, people search for products on the internet before buying.

70% of potential shoppers use Instagram to discover products. As a drop shipper, advertising on Instagram has a higher potential of attracting leads. To successfully increase the number of clicks, make sure that your business is discoverable when a user searches on the platform.

The advantage of dropshipping is that you’re free to test different products. With Instagram analytics, you can learn more about your audience and what works for them.

9. Offer social media services.

As individuals and businesses join the online community to earn an income, it has led to the growth of online jobs. Social media marketing is one of the profitable jobs that most people are using to make money.

Instagram has over 25 million businesses. With such a high number of online businesses, this translates to competition for audience, sales, and profit. So, how do you benefit from the platform?

Now, this is where social media services come in. As a social media manager, it is possible to handle several accounts at once. Your role as a marketer is to come up with content calendars, manage posts, analyze traffic, engage with the audience, and monitor performance.

To make money as a marketer, you’re either paid per hour or a flat fee. Depending on your skills, you can earn from $50 per hour. Social media marketers make money by using their skills to grow and nurture businesses.

Since social media marketing is a broad category, you need to understand how the platform works. For instance, which is the best time to post on Instagram, picture sizes, filters, audience analysis, and content creation.

10. Write captivating captions for other businesses.

If you don’t know how to make money on Instagram, you can start writing captions on individual profiles or business posts. As an SEO expert, write captivating captions that are rich in keywords to generate traffic. 

To identify merchants, you can reach out to brands or join online platforms like freelance sites. For example, with Upwork, business owners are always looking for people to help them create captions.

A a result, you’re paid per post or hour. Writing captions for businesses do not require you to have thousands of followers. What you need is to have a portfolio to attract clients to working with you. 

You can make as much as $50 per hour, but you have to deliver the expected results. Large organizations work with freelancers, while small businesses can work with creative content creators like comedians. 

11. Create market days for small businesses

Instagram stories are helping business owners create awareness and earn profit from leads. According to Instagram stories statistics, 500 million accounts use stories every day, while 4 million businesses use Instagram ads monthly. 

Instagram stories provide engagement and are a source of conversion for individuals, influencers as well as brands. However, they only last for 24 hours. Depending on the performance of your stories, you can save them on highlights. Visitors to your page and followers can always refer to it.

If you have about 10,000 followers or more, you can create market days on stories. For instance, you can partner with small businesses to market their products on your Instagram stories. 

If a merchant is selling household items, post the items and tag the page on your stories. You may decide that on specific days, you post products for other brands. For the rest of the days, you publish your posts.

Also referred to as market days, you make money by charging per post. You may charge small businesses as little as $50 for every Instagram stories post, while large organizations pay more. 

Tips On Instagram Monetization

To start earning on Instagram, you don’t have to be an influencer, celebrity, or have millions of followers. There are so many ideas on how to make money on Instagram. It depends on your niche, expertise, and how you approach each idea.

One of the benefits of Instagram monetization is that it does not require a budget. Creating an Instagram profile is free for both personal and business accounts. 

You can start earning with 10,000 followers or lower. You must be questioning how this is possible. Check out the tips below to start making money:

1. Avoid buying fake followers

As more people continue to join the platform every day, do not be tricked into buying an Instagram account. Create your follower base from scratch by attracting the right audience to your profile. Having fake followers will only harm your business performance. 

2. Post regularly

Keep your followers engaged by posting high-quality visuals on Instagram. It not only keeps your followers engaged, but it increases the number of followers as well.

To stand out from your competition, create high-quality content that relates to your audience. Remember, the platform has over one billion users with a similar goal of making money. 

Instagram is not only about likes and posting. It’s about creating a relationship with your followers. 

3. Establish a brand on Instagram

To monetize your Instagram profile, establish a brand that businesses and followers can partner with and trust. By creating a brand, it is easier for partners to correlate with you.

For example, to become an affiliate business or ambassador, start by establishing a brand. That is, what do you want your followers to have in mind when they come across your posts?

Branding is about who you are. Being unique will have you make money on Instagram as large businesses will also want to associate and work with you. 

4. Have a niche

With a niche, you are able to concentrate and grow in a specific field. Online marketing is broad and can be very challenging to familiarize with each category.

For instance, if you choose photography to be your niche, perfect your skills in this field and make the best out of it. Consider partnering with brands or merchants who share the same goals as you.

5. Create shoppable posts

Instagram has introduced new features for merchants to sell more on the platform. For instance, in your dropshipping post, include a product tag and a call-to-action button.

It helps in directing the user to a specific landing page with more product information. Shoppable posts can be a single image or carousel. 

To earn money with Instagram shoppable posts, make sure that the landing page has a website link or a button that prompts the user to buy.

6. Join influencer marketing platforms

Businesses are cooperating with micro-influencers to drive traffic and increase engagement. 15.7% of Instagram users are micro-influencers, which means that they have 1,000 to 10,000 followers.

However, it is not always as easy to convince merchants and brands to partner with you. It is not as seamless as it is for big influencers with 100,000 followers.

Hence, you may consider joining online platforms to make it easy for brands to connect with you. Examples of such brands are Influenz, SocialPubli, and Coobis. 

7. Promote your business page on other platforms

Besides using Instagram stories, reels, IGTV, sponsored ads, and organic posting, promote your Instagram account on other platforms. 

For eCommerce, use other platforms like YouTube and emails to drive traffic to your page. Also, leave a link on your Instagram profile that users can click to land on your important pages. For instance, email subscription, blog, or YouTube channel.

How Much Money Can You Make By Monetizing Instagram?

As you figure out how to make money on Instagram, you need to identify the profitable ideas to use. You can make several dollars more with more than 10,000 followers. 

The standard amount to earn on the platform is $10 for 1,000 followers. However, you can make more based on your experience, content quality, engagement, and name recognition. 

Also, it depends on your contract agreement with your sponsor. Therefore, if you have 1,000 followers or more, you can partner with brands and start making money.

How To Attract Sponsors and Merchants To Make Money On Instagram

With the above ideas on how to make money on Instagram, it now time to attract brands. But, how do you do it? To get started, consider growing your followers. 

For a micro-influencer, begin by pitching out to the brands to work with you. Define your niche and work on establishing a brand. Post relevant content regularly and tag the brands as well. 

If the brands do not get back to you, consider reaching out to them and inform them of your goals and intentions. Prove to them what they get in return and include your ratings.

Finally

 If you didn’t know how to make money on Instagram, consider using the ideas above. Instagram is a fast-growing social platform with a lot of marketing potential. 

And there you have! Which of the ideas or tips above will you be using first?

The Importance of Digital Marketing Certifications

Digital marketing is one of the most important marketing strategies today. It allows businesses to reach a large audience through the use of digital media. With the right digital marketing certification, you can increase your chances of success in this industry.

There are many different types of digital marketing certification programs. You can find programs that focus on web design, SEO, social media, and even video marketing. The digital marketing certifications offered by these programs are important for two reasons. First, they demonstrate your skills in these areas. Second, they help you to network with other professionals in the digital marketing field.

The best way to find the right digital marketing certification program is to do your research. Ask friends, family, and colleagues what their favourite online tools are. Then, visit websites that offer reviews of digital marketing certification programs. Finally, decide which program best suits your needs and start studying!

The Top Digital Marketing Certifications to Qualify for in 2022

As the digital world continues to evolve, so too does the need for qualified professionals in the field of digital marketing. In order to stay ahead of the curve, many businesses now require employees who hold at least one digital marketing certification.

Below is a comprehensive list of the most important digital marketing certifications that you should aim to obtain in 2022. Note that not all certifications will be relevant to every business. However, by having at least one of these certifications on your resume, you will be well-equipped to pursue a career in digital marketing.

1) Digital Marketing Institute’s (DMI) Certified Professional in Digital Marketing (CPM)

2) Certified Social Media Manager (CSMM) from SME Group

3) The Institute of Real Estate Management’s (IREM) Certified Professional in Social Media Marketing (CP SMM)

4) Advanced Web Developer Certification from The New York Times Company

5) Google Analytics Professional Certification from Google

6) Master of Science in Business Administration – Online Marketing from American Intercontinental University

7) Association for Information Technology Professionals – Certified Technical Marketing Professional (ITP-CTMP).

The Digital Marketing Certificate Programs Reviewed

The two most popular digital marketing certification programs are the Interactive Marketing Certification (IMC) and the Web Analytics Certification (WAC). Both have been reviewed in this article. IMC is offered by The Association for Professional Journalists (APJ), while WAC is offered by The eLearning Institute (ELI).

IMC offers three levels of certification: Bronze, Silver, and Gold. These levels correspond to the level of experience that you have with online marketing.

Bronze level is for people who have some experience but want to learn more;

Silver level is for people who have more experience and want to become experts in online marketing;

Gold level is for people who are already experienced in online marketing and want to take their skills to the next level.

WAC offers four levels of certification: Associate, Professional, Advanced Professional, and Master. These levels correspond to the level of expertise that you have in web analytics.

Associate level is for people who are beginners;

Professional level is for people who are intermediates;

Advanced Professional level is for people who are experts;

Master level is for people who are experts in web analytics and have developed an innovative approach to web analytics.

Which Digital Marketing Certification is Right for You?

There are a variety of digital marketing certification programs out there, and it can be hard to decide which one is the best for you. This article will outline the different types of digital marketing certification and explain which one is best for you.

The first step is to decide what you want to achieve with your digital marketing certification. Are you looking to improve your skills in order to find a new job? Do you want to increase your online presence and learn more about SEO? Or are you just interested in learning more about digital marketing in general? Once you know what you want, you can begin to look at the different digital marketing certification programs out there.

There are two main types of digital marketing certification programs: online and offline. Online digital marketing certification programs allow you to learn from home, while offline certification programs involve attending a class or workshop. The advantage of online programs is that they are portable – you can take them with you wherever you go. Offline programs, on the other hand, are more expensive but offer more hands-on training.

Once you have decided which type of program is right for you, the next step is to decide which certification is best for your needs. There are five main digital marketing certification programs:

1. Web Design

2. Web Development

3.Search Engine Optimization

4.Social Media Marketing

5.Online Advertising

Web Design Certification

The Web Design Certification from The University of Utah offers learners the skills and knowledge needed to design and build web sites. This program is perfect for people who want to become web designers but do not have any previous design experience.

Web Development Certification

The Web Development Certification from The New York Times Company provides learners with the skills and knowledge needed to develop web sites using popular programming languages like PHP and JavaScript. This digital marketing certification program is perfect for people who want to become web developers but do not have any previous programming experience.

Search Engine Optimization Certification

The Search Engine Optimization Certification from Moz offers learners the skills and knowledge needed to improve their website’s ranking on search engines. This program is perfect for people who want to increase their website’s traffic and visibility online.

Social Media Marketing Certification from Pluralsight

The Social Media Marketing Certification from Pluralsight provides learners with the skills and knowledge necessary to create and manage social media campaigns using popular platforms like Facebook, Twitter, and LinkedIn. This program is perfect for people who want to become experts in social media marketing.

Conclusion

Digital marketing has become an essential part of any business, and the best way to ensure success is to have a strong foundation in digital marketing. Luckily, there are many different certifications available that will teach you all about the basics of digital marketing. In this article, I have reviewed the most important digital marketing certifications for 2022. Hopefully, this will help you decide which certification is right for you and give you some insight into what each program covers. Thanks for reading!

With so many people using social media to connect with one another, it’s no wonder that businesses are looking for tools to help them grow their audience. In this article, we’re going to take a look at some of the best social media analytics tools out there and tell you why they are valuable for businesses of all sizes. Hopefully, by the end of this article you will have a better understanding of what social media analytics is and how it can help your business. Don’t wait any longer — start using these powerful tools today!

What is Social Media Analytics?

Social media analytics is the process of tracking and analyzing data from social media sites to measure their impact on a brand’s marketing efforts. The most common social media analytics tools include Facebook Insights, Twitter Analytics, and Google Analytics.

There are many reasons to track social media analytics. Some brands use social media analytics to measure audience engagement (for example, how often a post is shared, commented on, or liked), to identify which posts are driving traffic to their website or blog, and to assess the effectiveness of their overall marketing campaigns.

Regardless of why you’re using social media analytics, it’s important to choose a tool that suits your needs and budget. There are several free tools available, as well as paid options that offer more detailed data analysis.

To get started with social media analytics, gather your data Sources: -Your website or blog traffic stats -Your Facebook page stats -Your Twitter account info -Your Google Analytics account info -Your web server logs For each source of data, gather the following information:

-Date/time stamp of the post/tweet/etc.

-Name of the author/creator

-Title of the post/tweet/etc.

Types of Social Media Analytics Tools

There are a number of different types of social media analytics tools, and each has its own set of benefits and drawbacks.

The most common type of social media analytics tool is a social media monitoring tool. This tool monitors all the activity on your social media accounts and provides you with insights into how your followers are reacting to your posts, how much engagement your posts have received, and which posts are performing the best.

A second type of social media analytics tool is a social listening tool. This tool listens to all the conversations happening around your brand on social media platforms and uses that data to help you better target your advertising.

A third type of social media analytics tool is a social CRM tool. This tool helps you keep track of all the interactions your followers have with your brand on social media, including who they followed, interacted with, shared content with, and what kind of content they shared.

Finally, a fourth type of social media analytics tool is a content marketing tool. This tool helps you create high-quality content that will attract followers and boost engagement rates.

How to Use Social Media Analytics Tools

In order to grow your audience on social media, it is important to use social media analytics tools. These tools allow you to track the actions of your followers, see which posts are getting the most engagement, and identify which posts are driving traffic to your website.

Below are five of the best social media analytics tools for growth:

1. Hootsuite

Hootsuite offers a suite of tools that allow you to track social media activity in real-time. You can see who is talking about your brand, where they are posting from, and how many people have engaged with your content. This allows you to quickly respond to any negative comments or interactions with your followers.You can manage all of your Twitter, Facebook, LinkedIn, and Instagram accounts from one place. If you want to extend your reach & looking for ways to do survey management, Hootsuite is amongst the best buffer alternatives.

2. BuzzSumo

BuzzSumo allows you to research how popular specific pieces of content are across different social media platforms. You can see how many shares and likes each post has had, as well as find out which posts have been shared the most times. This information can help you decide which pieces of content to promote next.

3. Mixpanel

Mixpanel is another great social media analytics tool that lets you track engagement data, user behaviors, and more. You can see how people are interacting with your content, what keywords are being used to find your content, and more.Mixpanel: Mixpanel is another great social media analytics tool that lets you track engagement data, user behaviors, and more. You can see how people are interacting with your content, what keywords are being used to find your content, and more.

4. Google Analytics for Social Media

Google Analytics for Social Media allows you to track all of the activity on your social media pages in real-time. You can see who is visiting your website as a result of clicking on a social media post, as well as what type of content is resonating with your followers.

5. Segment

Segment offers detailed analytics for Twitter, Facebook, and Instagram. You can see which posts are getting the most engagement, where people are tweeting from, and which posts are driving traffic to your website. This information can help you identify which posts are most successful and make sure that you continue producing high-quality content.

How to use social media analytics tools for marketing

The best way to use social media analytics tools for marketing is to figure out what your audience wants and needs. Once you know this, you can start creating content that will appeal to them. 

For example, if you’re a business that sells products, look at what your audience is talking about on social media and see if any of the keywords are being used a lot. 

Then, create new content that is focused on those keywords and add them to your titles and descriptions. This will help you reach your target audience more easily. Additionally, you can use social media engagement metrics to see how well your content is doing and make changes as needed. 

Another way to use social media analytics tools for marketing is to figure out what your competitors are doing and try to match or beat their results. This can be done by examining the keywords that they’re targeting, the type of content they’re publishing, and the amount of engagement their content is getting. If you can do this successfully, you’ll likely be able to gain an advantage over your competition and increase your overall marketing strategy.

There are a variety of social media analytics tools out there, but which ones are the best for businesses?

Some of the most popular social media analytics tools include Hootsuite, Mixpanel, and Google Trends API. Each has its own strengths and weaknesses, so it’s important to choose one that will fit your needs and be able to provide you with useful information.

Additionally, some businesses also use analytics tools like SocialBee or Sprout Social to monitor their social media activity across various platforms. These tools allow you to track posts, comments, likes, and shares in real time, which can give you valuable insights into how your content is being received and help you make changes accordingly. Ultimately, it’s important to choose a social media analytics tool that will help you understand your audience and how they’re interacting with your content. There are many options out there, so it’s important to find one that fits your needs and provides you with the information you need to make informed decisions.

Do social media analytics tools cost money?

Typically, social media analytics tools do not cost a lot of money. However, some businesses may choose to invest in more comprehensive tools that provide additional features or deeper insights. Overall, most social media analytics tools are relatively affordable and can provide businesses with valuable information about how their content is being received and how they can improve their marketing strategy.

Conclusion 

Social media is an incredibly powerful platform that can be used to build a following, connect with potential customers, and share your brand’s message.In this article, we have reviewed some of the best social media analytics tools available on the market today so that you can start measuring the success of your social campaigns in no time at all.

Younger generations have shown no resistance to getting their families and friends all up in their business, so it isn’t uncommon for two or three different relationships between two people to play out across the same Facebook account.

That said, if you intend on using Facebook as a marketing tool for your company or brand – one of the key areas you want to keep an eye on (other than your page follows/likes) is the social media certification process!

Introduction

Facebook Blueprint is a certification program that helps you learn how to effectively use Facebook products and tools for your business.

The program is divided into three levels:

• Certified Planning Professional

• Certified Buying Professional

• Certified Reporting Professional.

Each level has its own course and exam. To become certified at each level, you must pass the corresponding exam.

The Certified Planning Professional course covers topics such as creating effective campaigns, target audiences, and budgets. The Certified Buying Professional course covers topics such as campaign optimization and delivery. The Certified Reporting Professional course covers topics such as data interpretation and insights.

To become a Facebook Blueprint certified professional, you must first complete the program’s three levels. After you have completed all three levels, you will be eligible to take the Facebook Blueprint Certification Exam. This exam tests your knowledge of Facebook products and tools and how to use them effectively for your business. Once you pass the exam, you will be officially certified as a Facebook Blueprint professional.

If you are interested in learning how to effectively use Facebook products and tools for your business, then consider pursuing Facebook Blueprint certification.

In order to be successful on Facebook, businesses need to understand how the site works and how it can be used to achieve their marketing goals. The Facebook Blueprint certification program provides businesses with the knowledge they need to effectively use Facebook tools to reach their target audiences.

What does Facebook Blueprint Certification 2022 entail?

Facebook Blueprint Certification is a program that helps businesses learn how to effectively use Facebook products, tools, and best practices.

What is the Facebook Certification?

The Facebook Certification is a program that allows individuals to become certified in using Facebook products. The certification is divided into two parts: the Facebook Certified Planning Professional (FCPP) and the Facebook Certified Buying Professional (FCBP).

The FCPP certification is designed for individuals who want to become certified in using Facebook products for planning purposes. The FCBP certification is designed for individuals who want to become certified in using Facebook products for buying purposes.

Who is it designed for?

Facebook Blueprint Certification is designed for individuals and businesses who want to learn how to effectively use Facebook to achieve their marketing and business goals. The certification program covers a wide range of topics, including Facebook Ads, Pages, Messenger, and more.

Individuals who complete the certification program will receive a certificate from Facebook that they can share with potential employers or clients. Businesses that complete the certification program will be able to use the Facebook Blueprint logo on their website and marketing materials.

How can you get your certification?

If you want to get your Facebook Blueprint Certification, there are a few things you need to do. 

First, you need to pass the Facebook Certified Planning Professional and Facebook Certified Buying Professional exams. These exams test your knowledge of Facebook’s advertising platform and how to use it effectively. Once you’ve passed these exams, you’ll be able to add the Facebook Blueprint Certification logo to your profile and website. This logo shows potential clients that you’re a certified expert in Facebook advertising.

First, candidates must pass an online exam that covers a range of topics such as how to create effective campaigns, targeting options, and ad delivery. 

Once the online exam is completed, candidates must then complete a series of hands-on projects that put their knowledge to the test. These projects are designed to help businesses achieve real-world objectives such as increasing leads or sales. 

The Facebook Blueprint Certification program is constantly evolving to keep up with the latest changes to Facebook products and features. As such, the certification is only valid for a year. Candidates who wish to maintain their certification must retake the online exam and complete new projects every 12 months. 

The Facebook Blueprint Certification is an excellent way for businesses to show their commitment to using Facebook products effectively. The certification can also help businesses stand out from the competition and attract new customers.

Regarding the cost of certification

Protecting my Account from a Scam or Hack

If you are concerned about your account being hacked or scammed, there are some steps you can take to protect yourself.

First, make sure that your password is strong and unique. Don’t use the same password for all of your accounts, and don’t share your passwords with anyone.

Second, enable two-factor authentication on your account. This will help to prevent someone from accessing your account even if they know your password.

Finally, be aware of the signs of a scam or hack, such as unexpected friend requests, messages from people you don’t know, or strange activity on your account. If you see anything suspicious, report it to Facebook and change your password immediately.

The core exams include Facebook Certified Digital Marketing Associate, Facebook Certified Marketing Science Professional, Facebook Certified Creative Strategy Professional, Facebook Certified Media Planning Professional, Facebook Certified Media Buying Professional, Facebook Certified Marketing Developer

After you successfully passed Facebook Certified Marketing Developer you can get certification to Facebook Certified Advanced Marketing Developer and Facebook Certified Advertising API Developer. And the final exam that Facebook offers is the Facebook Certified Community Manager.

Conclusion

Well, I have good news for you! This article will answer all your questions, enabling you to finally figure out the mechanism behind all your activity on Instagram.

For better understanding, the article is broken down into 5 parts:

1. Instagram Algorithm for Feed Posts
2. Instagram Algorithm for Instagram Stories 
3. Instagram Algorithm for the Explore Page
4. Instagram Algorithm for IGTV Videos and Reels
5. Ways to Improve Instagram Algorithm

Since Instagram tends to behave mysteriously at times, it is important for you to take into account some of the insights we discuss today. Once you have a better knowledge of how everything works, you can easily improve your content strategy and boost the growth of your brand on Instagram.

Without further ado, let’s get started! 

Instagram Algorithm for Feed Posts

Your feed posts are the square images that appear on your Instagram timeline. The Instagram algorithm for feed posts takes into account six key factors:

1. Interest

The Instagram algorithm is very interesting. Not only does it care about the kind of accounts you follow, but also the kind of content you have liked in the past. Your interests, therefore, are taken into account when considering which posts to show on your feed. 

In order for a post to appear higher up in your feed, Instagram needs to think that you are certain to like it. That will only happen if you have liked similar posts in the past. Your interests – whether they come in the form of likes, comments, saves, or tags, will all act as guidance for Instagram to understand what to show you. 

For online businesses, this means that the more active you are and the more you give your audience the chance to interact with your posts, the better chances you have of making your presence more prominent. That’s why engagement is key!

2. Relationship

Your relationship with people that you are close to and the accounts that you really care about is prioritized by the Instagram algorithm. How the Instagram algorithm works in this regard is that it uses your interaction on the app as a means of establishing who you are the closest to. Based on that, the algorithm then shows you what you really, really want to see. 

While we don’t have any official information regarding how Instagram does this, there is a theoretical consensus between experts that the Instagram algorithm decides who you are the closest to based on a number of activities. For example, it analyzes the content that you like as well as the people you direct message and the people you search for!

3. Timeliness

Engagement is not the only important thing you need to keep in mind while using Instagram for business. The Instagram algorithm also takes into account how long ago a post was made! In fact, we can go as far as to say that the Instagram algorithm really cares about when something is being posted. 

4. Frequency

The Instagram algorithm also takes into account how frequently users scroll through the app. This way, it can show users the best posts since their last visit to the app. If you are someone who uses the app very regularly, then you are likely to see these posts in chronological order. 

5. Following

Of course, the number of people you follow on Instagram ultimately have a bearing on the Instagram algorithm. If there a lot of people you’re following, Instagram will have to dig through all those accounts and show you the best and the most relevant ones. 

Also, for businesses, it is important to ensure that they are not following a lot of inactive accounts! The reason behind this being that inactive and “ghost” accounts have an adverse impact on the algorithm.

6. Usage

Lastly, Instagram cares about the usage of your account. If you are always on the app, then you are likely to see more posts! The more you use your account, the deeper and further Instagram goes to fetch the kind of things you would like. 

Instagram Algorithm for Instagram Stories

The Instagram stories that appear at the start of your feed are generally from the accounts that you interact with the most. So, all of your engagement with a particular account; for example likes, comments, story views, reactions, and DMs – all go towards establishing this aspect of the stories.

In addition, like feed posts, Instagram Stories also consider timeliness as a factor for the algorithm. The entire point of Instagram Stories is to keep the users in the loop with the latest updates from the people they follow, and hence it the algorithm really goes the extra mile to ensure that it’s always giving you the latest updates. 

Therefore, the pages that post a lot and consistently get way more recognition by the Instagram algorithm. So, the key to mastering Instagram stories is to post a lot!

Instagram Algorithm for the Explore Page

The feed and the Explore page algorithm work in a very similar way. They both are geared towards presenting content that you are likely to be more interested in based on your previous activity on the app.

However, there is one small distinction. Whereas the Instagram feed only operates using the content from your followers, the Explore shows you exciting content from accounts that you don’t follow. 

In short, the entire purpose of the Explore page is to connect you with accounts you are likely to be interested in, but don’t follow yet. It is a dynamic part of the app that keeps changing, showing new topics, categories, and keywords. 

What this suggests is that the Explore page algorithm also takes into consideration your captions, the theme of your account, and visual content. This is a great thing for accounts that are just starting out, because it means that you don’t have to worry about the number of followers or likes you get. Instead, you get to focus on putting out amazing content that attracts different groups of people and then watch that get you the results that you need. 

The Instagram Algorithm for IGTV Videos and Reels

For IGTV videos and Reels too, Instagram focuses on the accounts you engage with the most! Not only that, but it also takes a look at the type of posts you are more likely to engage with generally as well. 

Essentially, based on your activity in the feed, Instagram decides what to suggest to you for IGTV videos and Reels. The best way to ensure that they get the attention they deserve, share snippets and previews of your IGTV videos and Reels on your feed and stories! 

Ways to Improve Instagram Algorithm

In case you haven’t been able to figure it out yet, the Instagram algorithm is a very smart piece of AI. In order for you to make a presence on Instagram, you have to not only survive all the twists and turns of the Instagram algorithm, but also outsmart them. 

To help you, we have compiled this list of best practices that will help you evolve your IG account and take it to the next level. 

1. Post photos daily

If you want to grow your account and beat the algorithm at its own game; you must focus on posting on Instagram every single day. Not only does that keep your followers interested, but it also gives the algorithm a fresh stream of content to pick from! 

You don’t have to be pumping out professional photos all the time, either! Anything will work, as long as it is relevant enough for you followers to engage with it. There are a lot of people out there who are always on Instagram, so do your best to target them and appease them. 

If you cannot post daily, then you might want to come with a regular posting schedule. The key for that would be not just to craft that schedule, but also to stick to it! Also, aim for posting at least 3 times a week.

2. Post Reels

The Reels feature is a relatively new feature on Instagram, and users love it! In general, videos tend to do better than pictures since they are a form of storytelling. Therefore, they tend to do better with your audience! Not only do they make the audience feel connected to you, but they also allow you to create a certain image for your account amongst your viewers. 

So – post Reels! Post reels at least 3 times a week. That might sound like too much, but again, you don’t have to do anything crazy or fancy or out of the blue. Just basic videos giving a glimpse into your life or your surroundings could do wonders. 

Reels get way more attention than any other sort of post, so you definitely need to do this. 

3. Reply to dms 

Posting and being active on the feed is not enough. In order to take your account to the next level and ensure that the Instagram algorithm really registers you as an active page, you must also reply to dms!

Yes – you heard that right. Ignoring the messages in your inbox isn’t the best way to go about things anymore. When your followers text you, respond! This will show your followers that you care and will tell the Instagram algorithm that you are a well-engaged account. 

You can reply to all your Instagram messages from your phone, or even from your desktop! The unified Pages inbox on Facebook can also be a great way of making sure that you are always in touch with the people who take out the time to text you and interact with you. 

4. Reply to comments

Just like dms, you must reply to the comments under your posts too. The more interaction you have with other people on the app, the more Instagram will establish your account as an attention-worthy aspect for the algorithm. 

Not only that, but when your followers feel that you acknowledge their efforts to interact with you, they will be even further encouraged to talk to you and leave comments on your post. You get to build a meaningful connection with the people around you, all while making important changes to your account!

5. Turn on post notifications

Yes, you want your followers to turn on the post notifications for your posts, but are you willing to do the same for yours? As unreal as it sounds, keeping in touch with accounts that post similar content to yours can help you build a sense of community, generate engagement, and collaboratively grow on the app. 

6. Maintain a theme

This one might seem like a shot in the dark, but it can actually help you expand your presence! Instagram relies heavily upon visual appeal. The more aesthetically pleasing your account is the more attention, engagement, and value you can get out of it. All of that means that your ranking on the algorithm will improve. 

My suggestion is to figure out a theme for your account, and then tailor the rest of your content in accordance with that. When your followers look at your account, you want them to instantly click with it, and that is only possible if you work on making it look good. 

The Bottom Line

Years ago, Instagram merely started as a means of entertainment amongst friends and family. However, today, it is an all-purpose portal of everything, from marketing to eCommerce business. Therefore, it deserves a lot more attention from you and must be dealt with strategically. 

Luckily for you, there are tons of people who have already researched enough to understand what the Instagram algorithm is and how it works. The insights we have shared with you today will really help you take your Instagram strategy to the next level. 

So, what are you waiting for? Log in to Instagram, and conquer it!